SEO

The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization



First thing you need to do is find the keywords you want to optimize for.



There is great tool by Overture (/http://inventory.overture.com/d/sea...ory/suggestion/)



But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)



This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)



For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above... It would show you keywords related to that and not of the searches..



Pick the keywords which are related to your site.



For example when you search for "Tech News" you'll see the following results:



Count Search Term

11770 tech news

351 itt news tech

191 high tech news

60 news tech texas

49 computer tech news

42 bio news tech

34 in itt news tech

30 news tech virginia

29 asia news tech

25 hi tech news

25 sci tech news



Now see what other terms are related to your keyword technology news



Do couple of searches like that and note down around 15-20 keywords.

Then, keep the keywords which are searched most on the top.



Now you need Title Tag for the page.



Title tag should include top 3 keywords, like for "tech news" it can be like :



"Latest Tech News, Information Technology News and Other computer raleted news here."



Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines might cosider more than 3 commas as spam



Now move on to Meta Tags



You need following Meta Tags in web page















No need to have other meta tags like abstract, re-visit and all, most people dont read it.



Now...







This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..







This one should have all your keywords inside starting from keyword with most counts...



keyword tag for our example would be something like :







Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, "tech news", "info tech news", "latest tech news" and so on...







Provide short decription about your site and include all the keywords mentioned in the title tag.



Decription tag should be:







It can be upto 255 characters and avoid using more than 3 "," commas







This is used for search robots..following explanation will help you :



index,follow = index the page as well as follow the links

noindex,follow = dont index the page but follow the links

index,nofollow = index the page but dont follow the links

noindex,nofollow = dont index page, dont follow the links

all = same as index,follow

none = same as noindex,nofollow



Now move on to body part of the page



Include all top 3 keywords here,

I would suggest to break the keyword and use it...



For example



YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews.................



Include main keywords in tags

etc..

and start with

and then move to

etc..

tag will be too big but CSS can help you there, define small font size in css for H1,H2,... tags



When done with page copy, then you need to provide title and alt tags for images and links.



Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.



Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.



Now move on to Footer Part

Try to include top keywords here and see the effect, use site keywords as links i.e.



Tech News Software News etc..



Now finally, you need to read some more stuff..may be you can all it as bottom lines...



Site Map - This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.



Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.



Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page's html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/



All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm



It'll show you the report of your site with solution.



Now, correct the errors and start submitting the site :



Start with google : /http://google.com/addurl.html

then yahoo : /http://submit.search.yahoo.com/free/request

then move to altavista,alltheweb and other search engies..



Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc...

Dmoz is must, as google, yahoo and may more search engines uses same directory



And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors



Submitted the sites, but still i cant see you site on top?



Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com - this will show whenever google updates for your keywords, it will mail you the new results.



And also check whether your site is listed on google..

use this tool called Google Monitor, it can be downloaded for free from : /http://www.cleverstat.com/google-monitor.htm

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